The Blend in Taaga

Model: Tamona, Wardrobe: Taaga, Aarong, Makeup: Farzana Shakil

 Taaga Blend by Aarong

Fashion means dynamism, and dynamism connotes change. Fusion wear has brought about this vitality in the fashion arena of Bangladesh, one that flaunts comfort and style, all in one package. Women who like to be in their element, whether it is a hectic day out in the office or a jazzy night of partying around, have always embraced fusion wear as their primal source of placate and style. Parading a bit of your heritage and still looking gorgeously in vogue is indeed a concern that many falter to conquer.

Talking about fusion wear, the first name that comes up is that of Taaga, a sub-brand of Aarong that houses a fusion of western-wear with a little deshi touch in its ornamentations and approach. Taaga means 'thread', the core of all that is to be worn. Launched in 2003, Taaga is a favourite of women with a taste for western outfits.

Conspicuous use of floral and structural prints, innovative necklines, flares and hand and machine embroidery can be spotted in Taaga creations. Its uniqueness lies in selection of the finest fabrics, intricate trimmings and simple, yet stylish, silhouettes. The designs are mostly based on themes influenced by trendy patterns and colour palettes and aims at keeping the pieces as simplistic as possible.

Their latest introduction is a range of knitwear with unique and interesting shapes, cuts and necklines. They have a collection of chic bags and non-metal fashion jewellery as well.

The current summer collection of Taaga has a whole range of tops, skirts and flared bottoms that are perfect for summer. And they come in fun, playful layered flares, tie-and-dye, natural colours, trendy sleeves and sleeveless patterns.

The fabric mostly used is cotton and the colour palette has been kept on the lighter side, like pastels in light shades of blue, pink, white, green, etc.

Aarong's Taaga has done a great job in pioneering the fusion wear culture in Bangladesh, allowing younger generations the freedom to incorporate the best of both worlds and dress as they like. Taaga's up to date fashion knowledge has made it a well-known name in the fashion industry and a favourite of those who like to keep it classy, comfortable and trendy.